This black book auto dealer wasn’t getting the info he needed….

Black Book auto dealer, Gary Yeomans Ford, wasn’t quite satisfied with their most recent trade-in tool. Not only were they disappointed with the number of leads generated; they were dissatisfied with the quality of leads as well. All that changed, however, when PERQ called with a solution that would knock their socks off. In mid-September 2015, Gary Yeomans Ford integrated PERQ’s online guided shopping solutions onto their website; which generated 87 leads in their first 45 days!
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Auto Dealership Appraisal Software & Beyond: How PERQ Creates Better Buyer Profiles

PERQ makes it easier than ever for dealers to collect valuable information from their consumers. Between the ability to create beautifully customized templates and ask tailored polling questions in your website experiences, dealers can collect as much information on their buyers as they deem necessary.

 

While coming up with useful questions to ask in your online experience isn’t particularly difficult, you might get stuck the exact questions that you would like to ask. PERQ’s trade software are a great starting point for dealerships who are just getting their feet wet in the world of interactive content.  (more…)

Automotive Mailers: How Can Your Dealership Stand Out From the Crowd?

Automotive Mailers: How Can Your Dealership Stand Out From the Crowd?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]The amount of coupons and sales mail that people receive is enormous! But for those people that are in the market for a new car, grabbing their attention with a fun and engaging automotive mailer can mean the difference between a sale and a lost opportunity.

 

Here are some great ways you can make your automotive mailers as attention-grabbing and engaging as possible:[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531674836446{padding-bottom: 25px !important;}”]

Add Widgets to Automotive Mailers

[/vc_column_text][vc_column_text]automotive-mailers-match-and-win-widget-768x1024By adding widgets (or dimensional pieces) to your mailers, you have a better chance of catching a consumer’s eye and having your message stand out from the crowd. Widgets allow people to actively engage with a promotion, instead of just passively taking in information.

 

Widgets can consist of any physical, three-dimensional piece. A few good examples would be: scratch off cards, combination lock boxes, or pull-tabs. Regardless of what they are, they’re meant to be fun![/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1522801969689{padding-bottom: 25px !important;}”]

Standing Out with Database & Saturation Mailers

[/vc_column_text][vc_column_text]Automotive mailers can come in two different forms: Database mail pieces or Saturation mail pieces. Database mail pieces usually target a specific set of people that an automotive retailer has in their database; say, consumers that purchased cars from them back in 2002.

 

If the dealership is having a sale and is providing a special trade-in offer for cars from 2002, they would want to send a database mailer to those specific customers in their database. Using a database mailer means that your message is usually more relevant to your specific audience!

 

Saturation pieces, on the other hand, are used to cover a certain set of zip codes to alert people to new promotions or events that are happening at a certain dealership. Their goal is to “saturate” a certain market, and to try and get a message out to as many people as possible.

 

With saturation mailers, quantity is just as important as quality. Even though you’re sending mail to a number of different consumers (database and otherwise), the offers need to be enticing, the messaging needs to be clear and the artwork needs to look good and highly relevant to that target market.[/vc_column_text][vc_column_text css=”.vc_custom_1531674902382{padding-top: 25px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531674931303{padding-bottom: 25px !important;}”]

Leverage Mail Offers to Drive In-Store Traffic

[/vc_column_text][vc_column_text]Often, automotive mailers will feature a special game, as well as the chance to win from an assortment of prizes, If you win, you will be asked to come into a dealership to see what you’ve won. That’s how many of these mailers help move customers down the sales funnel and bring in-store traffic to a dealership.

 

What better way to get people into stores than letting them know that they’ve won a prize?! Once in-store, dealers can offer consumers another chance to play; whether that be spinning a wheel, registering to win, or texting to enter a contest.

 

These interactions with consumers go far beyond just a simple mail piece! Dealers are engaging their customers by generating excitement and giving them reasons to come in and learn more about the products. With luck, these in-store visits will convert into car sales.

 

Automotive mailers are an invaluable way for dealers to identify, target, engage, and expose customers to promotions and events that they are running. By standing out from the clutter, these automotive mail pieces are sure to mean better response rates and more in-store traffic for dealers. The dealer’s message is opening the door for two-way communication and interaction between dealers and consumers![/vc_column_text][vc_column_text][/vc_column_text][/vc_column][/vc_row]

Conquering Online Promotions: What Do You Want From Your Brand’s Interactive Content?

We know there’s no standard set of rules when it comes to categorizing online promotions. For the most part, you’re free to do whatever you like. There are endless possibilities to the types of online promotions your business can run. Your business can choose to publish a personality quiz, memory match game, a survey – anything under the sun, really!

 

However, instead of categorizing the content by what it can do, we’ve found that it’s best to categorize it by the type of reaction you want to get from your consumers. Additionally, you want the category to reflect the type of consumer you want to attract. Here are 4 content categories you should be mindful of when in the planning stages of your interactive content promotion: (more…)

PERQ Careers: Finding A New Home at PERQ

PERQ Careers: Finding A New Home at PERQ

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]I had driven by the curiously named PERQ headquarters dozens of times before ever learning what it was. And that knowledge came when I stepped in the doors for a job interview. I’d been a small-town newspaper reporter for seven years. It was a profession I’d come to enjoy and respect. In an era when one only sees older people, typically retirees wearing fedoras and gigantic glasses, reading a newspaper, I was the exception.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_empty_space][vc_column_text]As a 20-something, I understood and appreciated the vital role a local paper plays in the community. But not everyone recognizes the importance of a local paper, and reporting jobs are consistently at the top of the worst-jobs-in-the-country list for their low pay, tough hours and high stress. And one of these reasons unfortunately had me looking for employment elsewhere. Enter: PERQ.

 

Sarah Lang - PERQMy friend Kelly had been working here for several years, and she loved it so much that I was curious. “They would have to pay me to leave,” she said. There were a couple of job openings, and even though I couldn’t imagine doing anything other than writing, I applied. About three months later, here I sit in my cubicle in Indianapolis’ PERQ headquarters. It was a tougher-than-expected transition, as being a reporter had become a part of my identity. But though it has been difficult, it has also been a positive change for me.

 

I went from a stuck-in-the-‘70s office to a very modern and relaxed atmosphere. Relaxed, but busy. I was drawn to the company because it seemed to be one that really took care of and valued its employees. I’m enjoying being a part of a place like that.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]

“But though it has been difficult, it has also been a positive change for me.”

 

And then there is the work I am doing. It would’ve been difficult to go from reporting to anything else, because reporting is so unique. But I am very glad to still be working with newspapers, and I was surprised to learn how much I enjoy the new role. I am working with clients after they place an order to ensure that order is seen through successfully. And by order I mean print jobs, largely from newspapers, from things like advertising inserts and magazines to brochures, business cards and banners.

 

Among other things, we work with newspapers from all over the country, including the one I left to come here, which makes me smile. I’ve also worked with papers from locations that create my past — from the newspaper of my hometown in Kentucky to the one from the city my family and I vacation in up in Michigan.

 

PERQ is aptly named because if its, well, perks — the people, the atmosphere and the culture of innovation being a few. I’m glad to have found a home here, and I’m excited for what the future may hold for me.[/vc_column_text][/vc_column][/vc_row]