Optimize Dealership Website

What’s in the guide?

This 10-step guide provides the tips you need to collect more  leads through your dealership website, build better customer relationships and sell more cars. Read on to get more traffic and more leads by learning to optimize your dealership website for conversion.

With U.S. car sales recently hitting 17.47 million, there’s no question that it’s a good time to be in the automotive industry. Experts are now predicting the upward trend won’t let up anytime soon. All great news. But is your dealership making the most of that growth? Getting more sales?

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16 pages (20 min. read)

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OPTIMIZE DEALERSHIP WEBSITE LEAD CAPTURE IN 10 EASY STEPS

Russ Chandler is the Product Manager behind PERQ's highly innovative dealership website conversion software suite. With over a decade of experience in the auto industry as a dealer, he has seen firsthand the problems dealerships face everyday as they try to optimize dealership website lead capture. Russ combines this expertise with powerful technology, providing PERQ's clients an increased response and conversion on their marketing.

ABOUT THE AUTHOR, RUSS CHANDLER

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Understand the basics

01

Figure out where you are. 

02

Get into the buyer's mind

03

Redesign your website... if necessary

04

Build your credibility

05

Customize lead capture forms

06

Be transparent & provide value

07

Start lead scoring

08

Got leads? Now what?

09

Test everything

10

Copyright 2016 PERQ

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3 Essential Digital Marketing Practices Your Dealership Can Use In 2016

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Assuming you do have a website, social media pages and an digital advertising budget, you might be sitting there and asking yourself “Am I doing this right?”...

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