Myers Furniture & Appliance receives quality data about their website visitors in real-time. By receiving real-time data about the customers, like what products they are interested in and when they plan to buy, the Myers sales team is able to follow up and help drive consumers in-store. In addition, the Myers team now has a healthy database for marketing campaigns.
Over 90 days, they learned:
Averaging only a couple of web inquiries a week prior to FATWIN, Myers Furniture and Appliance is now reaping the rewards of a successful web engagement strategy.
The Myers' staff realized their website was their largest showroom. By incorporating FATWIN Web Engagement software onto their site, the team saw more engagement and converted more of those visitors into in-store sales.
They also captured better data about each customer to help personalize each experience and improve the overall sales process.
"To see an ROI in less than three months is a great feeling, and it's proof that FATWIN not only increases website conversion but also greatly impacts the ultimate goal of increasing sales."