Myers Furniture Reaps Rewards from FATWIN

“To see an ROI in less than three months is a great feeling, and it's proof that FATWIN not only increases website conversion but also greatly impacts the ultimate goal of increasing sales."

–Todd Myers, Co-owner

Success Snapshot

7%

Average Website conversion rate

13%

Web Inquiry to Sale Conversion

544%

Conversion lift from benchmark

719%

ROI for 3.5 Months Spend
Higher Conversion
More Revenue from
Web Audience
Consumer Profile Data
Custom Offers to
Drive In-Store
Back to Success Stories

FATWIN Increases Web Engagement

FATWIN furniture customer

Myers Furniture & Appliance is a one rooftop furniture retail store located in New Castle, Indiana.

 

They started using FATWIN Web Engagement in September 2016, and after 90 days, they averaged a 544% lift in web engagement from their benchmark. Before teaming up with PERQ, only 1% of their web traffic converted to web inquiries.

 

In their first three months, they saw a 198% ROI, with at least 14 sales attributed to FATWIN. In the second 90 days, they saw 719% ROI with 31 sales. Some FATWIN interactive experiences that are live on the Myers website include Get E-Price, Spin & Win, Special Offer and a Mattress Assessment.

 

By adding special offers and incentives throughout the experiences, FATWIN helps drive website shoppers into Myers Furniture & Appliance. By treating their website like a digital showroom and personalizing consumer experiences, Myers Furniture and Appliance is able to directly attribute in-store sales to web visitors.



Click to Learn More About FATWIN Web Engagement >>

Quality data from FATWIN

FATWIN furniture store

Myers Furniture & Appliance receives quality data about their website visitors in real-time. By receiving real-time data about the customers, like what products they are interested in and when they plan to buy, the Myers sales team is able to follow up and help drive consumers in-store. In addition, the Myers team now has a healthy database for marketing campaigns.

 

Over 90 days, they learned:

  • 29% of their customers are narrowing their options
  • 18% are ready to buy
  • 46% prefer to be contacted by phone
  • 37% want to know more about financing options



Click to Learn More About FATWIN Web Engagement >>

A FATWIN success

FATWIN furniture store

Averaging only a couple of web inquiries a week prior to FATWIN, Myers Furniture and Appliance is now reaping the rewards of a successful web engagement strategy.

 

The Myers' staff realized their website was their largest showroom. By incorporating FATWIN Web Engagement software onto their site, the team saw more engagement and converted more of those visitors into in-store sales.

 

They also captured better data about each customer to help personalize each experience and improve the overall sales process.



FATWIN furniture dealer

"To see an ROI in less than three months is a great feeling, and it's proof that FATWIN not only increases website conversion but also greatly impacts the ultimate goal of increasing sales."

-
Todd Myers, Co-Owner

Get Results from FATWIN Web Engagement!

Learn More Here

×

Ready to chat?

Let's start a conversation about how PERQ can help your business. We have the stats to prove it.