With experiences such as “What floorplan is right for me?” and “See if you Pre-Qualify”, TWG captures renters in all stages of the renting process, not just those ready to sign immediately.
In addition, these property websites now provide enhanced consumer experiences, allowing for more meaningful interaction between the property and the renter. With each experience being tailored towards the needs of each individual property, the consumer experience is unique and meaningful.
By adding the web engagement solution to both websites, TWG now has increased visibility into the leads and leases that are directly tied to their web audience.
Flats at Switch has seen an average web conversion rate of 5.8%, while Lockerbie Lofts conversion rate was 8.5% in the first 60 Days on FATWIN Web Engagement.
Before using the FATWIN software, both properties averaged just over 1% conversion rate of web traffic into leads.
With the data captured from the interactive web experiences, TWG has:
"You can really see what you are paying for. The team at PERQ is great to work with and willing to update and make changes to the product to make sure it fits at each different property."