Once Bagley saw PERQ's FATWIN Web Engagement software solution that offered an interactive experience for trade appraisal, vehicle of interest, scheduling a test drive and incentives, he quickly became interested in trying it out.
“We normally do a month trial with new software to see what results we get before we make a final decision on what to keep. We kept FATWIN because it increased our closing rates. It went up 2 to 3 percent.”
After four months, the dealership added the FATWIN Assessments software package to its VDP and SRP pages to help the online visitor make buying decisions. The interactive web engagement Assessments software asks visitors questions to help them narrow their shopping preferences, such as the vehicle body style, the model and whether they should lease or finance.
Bagley says both the FATWIN Deal Arrangement and Assessments software educates the sales team with better quality lead data about the visitors on his site to help close sales.
“FATWIN gives us more information to meet the customer’s needs better,” he says. “Instead of just having a lead, we know what they’re looking for, what part of the buying process they’re in and how they want to be contacted, for example.”
Because the interactive experiences also give website visitors the option to be included in a $25,000 FATWIN Sweepstakes, Bagley says customers are more likely to provide their correct contact information when they become a lead, which cuts down on false lead data.
After adding FATWIN, Walt’s Live Oak Ford saw .74% lift in unique website visitor to lead conversion. In the first 4 months using FATWIN Web Engagement, Walt’s Live Oak Ford averaged 98 overall leads per month, with a visitor to lead conversion of 3.8%. They typically average about 12 vehicles sold from those leads, with a conversion rate of leads to cars sold at about 12% per month.
In his experience, Bagley says the team at PERQ has always been easy to work with and are responsive. It’s one of the reasons he’d recommend them, he says. “This isn’t a cookie cutter product. They’re willing to adapt it and make FATWIN work for your needs. The ease of installation is nice, too. I didn’t have to redo our site to use it – it’s plug and play.”
"This isn’t a cookie cutter product. PERQ is willing to adapt FATWIN and make it work for your needs."